REELFOCUS LIVE EVENTS will be held in seven different locations around the world 


New York  USA
Los Angeles USA
Paris France
Berlin Germany
Sydney Australia
Dubai United Emirates

Events will fall under 3 categories
Music including Voice, band and Instrumental
Dance including Hip Hop, Pole, Contemporary and Classic
Comedy - Standup


Promo Logo

PromoArt Monte Carlo producers of shows, private and promotional events. In addition Promo Art creates new entertainment projects and develops its activities in cinema, television, multimedia and music production sectors.

Promo Art proposes a wide range of events and creates tailor-made projects which suit all needs and any budget, and in which every detail is attended to, in order to best represent the client’s image and marketing approach.
It takes particular care of each organizational, logistic, artistic and technical aspect of the production: concept, show (choreography, direction, artistic cast, costumes), scenography and preparation of settings, lighting and sound system, stage set up, special effects, video shooting and projections, catering, graphic design and printing, etc…
Recently Promo Art has produced big events and shows in the Principality of Monaco, France (Paris, Cannes, Nice, the Cannes Cinema Festival, etc), Switzerland (Montreux, Morges, Lugano, Lausanne, etc), Spain (Seville, Madrid), Denmark (Copenhagen), the Czech Republic (Prague), Italy (Milan, Turin, Rome, Venice, etc,), the United Arab Emirates,…

Moreover Promo Art realizes music productions and offers multimedia services and video direction (trailers, promotional videos, clips).

Last but not least, our company operates in cinema and TV sectors with the creative production of original scripts and new concepts, 3D animation, direction and technical team, costumes and services.


Official Ambassador  Live Events Hostess and Judge

Lorena Baricalla

Lorena Baricalla

PRIMA BALLERINA – SINGER – ACTRESS CHOREOGRAPHER – WRITER PRODUCER Internationally recognized Lorena Baricalla is a multi-talented artist. Prima ballerina, singer and actress as well as choreographer, writer and producer she has performed in over 35 countries throughout the world, in theatre and television. Moreover she is also Ambassadress, Master of Ceremonies and Fashion brands Ambassadress/Endorser. Born into a family of Monaco with Italian, French, Czech and German origins, Lorena has always lived in Monte-Carlo. She speaks five languages: Italian, French, English, German and Spanish. After gaining her diploma from Monte-Carlo’s “Princess Grace” Academy with the highest marks, she began her career by performing the first roles at the Monte-Carlo Ballet: Sheherazade, the Mermaid in The Prodigal Son, the Marquise in Marco Spada, the Gypsy in The Two Pigeons, the Taming of the Shrew, the Dame Rouge in Gaitée Parisienn, the Favourite in Prince Igor, dancing the works of the 20th century’s greatest choreographers, from Balanchine to Ashton and from Forsythe to the Russian Ballets of Diaghilev. In addition she has often been the star of the National Day Galas in honour of the Prince of Monaco. With the aim of furthering her eclectic career she then founded Promo Art Monte-Carlo Production, an international production company based in Monte Carlo, which produces her as an artist and is specialized in the conception and creation of new entertainment projects, big events and shows. Versatile performer, Lorena has furthermore created a number of choreographies for theatre, television and important events, performing them at an international level with a cast of up to 100 supporting artists, in such shows as Carmen, Thalassa, Time Machine, Matrix, Belle Epoque Cancan, The Canticle of Canticles, Sheherazade, Worlds of Mysteries, The Michelangelo’s Caves, Legend, The Siren, Romeo and Juliet, Psyche, The Angel, The Trip of Ulysses, etc.. Thanks to her 3-octave voice range, Lorena Baricalla is the only soprano who sings while dancing on point shoes. She has performed numerous top hits from musicals in her shows that unite dance and song. In “Musical Dreams” she performed pieces from The Phantom of the Opera, Moulin Rouge, West Side Story, Cats, Evita, New York New York, My Fair Lady, Victor Victoria, Beauty and the Beast, Jesus Christ Superstar, Notre Dame de Paris … Garry Kasparov, the World Chess champion presented her show “Checkmate”, a powerful production by Promo Art, with the music of Abba. She has had such prestigious partners as Rudolf Nureyev, Eric Vu An (Paris Opera principal dancer), Frédéric Olivieri (Monte Carlo Ballet principal dancer and former director of La Scala of Milan), Marco Pierin (Milan’s La Scala principal dancer), Vladimir Derevianko (Bolshoi principal dancer), etc., and she has shared the stage with such performers as José Carreras, Montserrat Caballé, Carla Fracci, Gigi Proietti, Riccardo Cucciolla, Garry Kasparov, Salomon Bourke, Roger Moore, Armand Assante, etc.. As an actress capable of acting both on stage and on a set, with the same natural expressiveness in five different languages, she has performed in shows that united acting and dance such as The Light of Memory and in musical in roles such as My Fair Lady and Victor Victoria, and has been filmed for video and for presentations. She is sought after as a Master of Ceremonies. She has for example presented Prince Albert of Monaco during the “Red and White Night” at the Cannes Cinema Festival. She is Ambassadress and Master of Ceremonies of the Golden Foot Award Monaco that she presents in 5 languages: in 2012 she welcomed on stage Princess Stephanie of Monaco and prize winners Ibrahimovich, Cantona, Baresi, Matthaeus and Pelé; in 2013 in the presence of Prince Albert of Monaco she awarded Didier Drogba, Osvaldo Ardiles, Carlos Valderrama and Jean-Pierre Papin, with the participation of the movie star Armand Assante; in 2014 she presented the awards to Andres Iniesta, Mia Hamm, Jean-Marie Pfaff, Hidetoshi Nakata, Hakan Sukur, Antonin Panenka, Roger Milla. The event has been broadcasted by numerous TVs worldwide. She is also sought after as an Ambassadress and Endorser by numerous Fashion and Jewellery brands: Uel Camilo, Sveta, Gaetano Navarra, To Be New-York by Simone Vannuzzi, Gianni Calignano, Goldknopf Couture by Thomas Lempertz, Joshua Fenu shoes, Burak Uyan shoes, and Montblanc Haute Joaillerie, Pia Mariani Haute Joaillerie, Amato Teresa Jewels, Stroili Jewels,... She is Brand Ambassadress of CréaZen by Sophie Laine. She is ReelFocus Official Ambassadress, the new webplatform for the entertainment sector. She has been a guest on television broadcasts and events in Italy (RAI, Canale 5, Rete4, Sky) Germany, Japan and France. For example, on the French channel during the Mediterranean Games Gala she danced her own choreography “The Symphony of the Sea” with her corps de ballet in front of a live audience of 20,000 and millions of Eurovision viewers. Lorena Baricalla is the icon of the innovative entertainment project “Origins” of which she is the leading performer and creator with Producer Tino Genovese. “Origins” is currently in the development phase. Weta (Oscar winners for King Kong, The Lord of the Rings trilogy, Avatar) is interested in this international project in which Promo Art Monte-Carlo Production is working in association with the American production companies Julius R. Nasso Production and Nova Entertainment. Ennio Morricone has indicated his availability to create the music.

Tino Genovese Producer and Art Director

Tino Genovese

Tino Genovese developed his activities in the entertainment sector by taking care of the production and management of numerous important international events and shows - for multi-national companies and theatres – as, for example,in:France (Paris, Cannes, Nice, Cannes Cinema Festival, etc), the Principality of Monaco (numerous events and shows in the major venues, Golden Foot Award Monaco) Switzerland (Montreux, Morges, Lugano, etc), Spain (Seville, Madrid), Denmark (Copenhagen), the Czech Republic (Prague), Italy (Milan, Turin, Rome, Venice, etc,), the Emirates and many others. He is Director and Producer of videos presentations, trailers, shorts, music videos. He is responsible for the management of the international artist Lorena Baricalla. As well he develops with her, as a creative talent and director, numerous new projects in the entertainment sector.

Jon Mack US Ambassador and Judge

Jon Mack

Jon Mack is an American actress, musician and producer who grew up on a farm in rural Michigan. The only child of a drama teacher and theater director, she began acting on stage at the tender age of five. From there, she went on to attend the prestigious Tisch School of Arts at NYU in both Lee Strasberg and Experimental Theater schools. Mack relocated to the west coast to finish her studies and make her way into the film world where she first came to national attention through her performance of Ava Gardner in the 1999 Emmy Award-winning biopic Introducing Dorothy Dandridge starring Halle Berry. From there she went on to develop herself as a film actor in many TV movies for SyFy and Lifetime as well as various feature films. She became known to the horror community after playing a junkie named Jane in the 6th installment of the Saw franchise series. In 2012 Mack played Connie, a soccer mom hoping to score in Playing For Keeps starring Gerard Butler, Jessica Biel and Catherine Zeta Jones. She also appeared in Straight A's with Anna Paquin, Ryan Phillippe and Luke Wilson as well as Millennium Entertainment's Spiders. Mack plays Reggie in the upcoming Blunt Force Trauma with Mickey Rourke, Ryan Kwanten and Frida Pinto. Also an accomplished musician, singer and music producer, Mack's brainchild and musical creation, Auradrone have released 3 albums since 2009 and plan to release their 4th, an ep in 2015.